Dear all, We cordially invite you to the *NFDI4Earth Academy Coffee lecture - "Scale Usually Wins: compute, data, and the bitter lesson for Earth & industry"* (/Artemii Novoselov, Stripe/) *today*. We’ll unpack the evidence behind scaling laws - Kaplan et al. (loss vs params/tokens/compute) and Chinchilla (data-optimal scaling) - then test the thesis in Earth-system modeling and geoscience. We’ll compare academic incentives (benchmarks, novelty) to production constraints (latency/$, throughput, drift, governance), and show where small, specialized models still win. Case studies will include Earth foundation/forecast models such as GraphCast, and AlphaEarth. We’ll close with a pragmatic budgeting recipe: choose your token-to-parameter target, plan for quantization/distillation, and align eval to mission metrics. *Key Details*:     Date: November 04, 2025     Time: 04:00 PM - 05:00 PM     Venue: Online via Zoom The lecture is open to all. To join the lecture, *please register* here <https://gfz-de.zoom.us/meeting/register/TiMa7w9KQYSiVGyCzKzvZA#/registrat...;. Grab a coffee, tea, and join us virtually to expand your knowledge; also in our upcoming lectures <https://www.nfdi4earth.de/?view=article&id=366&catid=9>;. We are looking forward to your participation. Best regards, Jonas Kuppler NFDI4Earth Academy Coordination --